Turning purpose into action – Why and how corporates should join forces with stakeholders to innovate with impact.

February 18th, 2021 at 18:00-19:30 CET

Our societies are at a defining moment to act more sustainably and to reach the Sustainable Development Goals (SDGs). Businesses have a central role in this.

Those that act decisively and partner up with stakeholders to innovate with impact, have the opportunity to create resilience and sustainable competitive advantage for their business models for the long term. Greenwashing, surface-level sustainability and corporate social responsibility efforts that do not transform the business model miss the opportunity to capture the true value of turning purpose into action.

But how can companies become impact-driven and turn their purpose into action beyond greenwashing?

Join our discussion to learn how corporates can capitalize on new opportunities that have both business value and social impact.

Join us online for an interactive panel discussion with top industry experts.

Key Questions:

  1. What are opportunities and risks of impact-driven projects for corporates?

  2. How can corporate leaders initiate and manage impact-driven projects?

  3. What are key learnings and best practices in running and scaling impact projects?


Axel Diehl

VP Group Partnering & Devices

Vice President Group Business Development, Partnering & Devices at Deutsche Telekom AG. He is the proud founder of a family with 3 kids – who remind him daily on what is important: be present, keep our climate in a safe zone and eat less meat. Add sports, meditation and fresh ideas for his top sources of energy.


Mark Griffiths

Global Head Climate Business

Mark is the Global Head of Climate Business at WWF. The ‘Climate Business’ mission is to help companies achieve Net-Zero Emissions incorporating four key global initiatives; Corporate Renewables, Climate Solver, Science Based Targets initiative and the Climate Business Network. Mark has benefitted from working in both large multinationals and start-ups, including founding SecondNature Partnership in 2009, a London based sustainability advisory firm, exiting via a trade sale in 2014.


Lubomila Jordanova

CEO & Founder

Lubomila is the founder and CEO of PlanA.Earth, a Berlin-based startup developing an algorithm which predicts where and how climate change will hit the hardest and a SaaS platform that helps businesses carbon account. She also recently founded the Greentech Alliance, a community of 300+ startups which are connected to over 200+ advisors from VC, media and business, who help them monthly with advice and feedback. She was recently announced as Marshall Fund Fellow for 2021 and 30 under 30 Social Entrepreneur for 2020 by Forbes and Entrepreneur to watch in Germany.


Steve Schmida

CIO & Author

Founder and Chief Innovation Officer of Resonance, an award-winning global development and corporate sustainability consulting firm. For two decades, Schmida has been at the forefront of corporate sustainability and global development, helping clients develop cross-sector partnerships to tackle wicked problems from climate change to human trafficking. Steve wrote the book “Partner with Purpose”, a renowned step-by-step guide to solving business, social, and environmental challenges, informed by leading Fortune 500 companies.


Dr. Christina Tewes-Gradl

Founder & CEO

Founder and CEO of Endeva, a consultancy firm that enables corporates to collaborate and innovate with impact. Christina is an expert on inclusive business and system innovation with almost 20 years of experience in advising on sustainability, strategy and development issues. She is a former Research Fellow at the CSR Initiative of the Harvard Kennedy School, Strategic Advisor to the UNDP Growing Inclusive Markets initiative and Kofi Annan Fellow on Global Governance. She holds a PhD on the business model concept from the University of Halle-Wittenberg and Masters degrees from the University of Passau and LSE.

This is an event co-organized by Net Impact ESMT Berlin and Endeva.